Our Team

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    Xingchu Liu

    General Manager

    Xingchu seeks ways to optimize things using an analytical approach. With over 10 years of research and consulting experience in revenue/pricing optimization, supply chain management, business intelligence solution, and digital marketing, he has a proven record of consistently delivering 5-15% profit lift dollars to a variety of businesses. Xingchu received two undergraduate degrees in Automation and Business Administration, one master’s degree in Control Engineering from Tsinghua University, and earned his PhD in Industrial Engineering and Operations Research at Texas A&M University. He holds a number of patents and applications in pricing and analytics field.

    "Everything that can be invented has been invented." - Charles H. Duell, Commissioner of the U.S. Patent Office, 1899
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    Alex Robinson

    Director of Product Management

    Alex believes well-designed and executed products can improve people’s everyday lives and make businesses run better. He currently shares this passion with an amazing team of product and UX minded folks at BlackLocus. For over 10 years, Alex has cultivated a diverse range of experiences as both a UX designer and product manager. He holds a BA in Communication from the University of Pennsylvania and a Masters of graphic design from Centro Studi in Rome Italy.

    When he can find waves – easier said then done in Austin, TX – Alex can be found out in the ocean on a surfboard.

    "You can observe a lot just by watching." - Yogi Berra
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    Herb Watkins

    Director of Engineering

    Herb has a music degree and taught middle school band. He began his transition to the tech world after realizing music analysis and teaching fifty pubescent humans at a time was perfect preparation for automating business processes and helping slightly less moody, adult humans grow and do their work. Once in, he became addicted to learning technology and working with smart, interested people. Twenty years into that tech detour and not much has changed. He’s still learning all the time and still loves working with good people.

    Outside of work, Herb and his wife are on an ever-changing journey to keep their daughter laughing and learning. In his minimal free time, Herb is involved in non-profit boards and can be found watching European soccer.

    “I am what time, circumstance, history, have made of me, certainly, but I am also, much more than that. So are we all.” - James Baldwin
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    Sandy Donlon

    Director of Data Science

    Sandy is a seasoned Data Science leader with a passion for building advanced analytics teams and driving scalable solutions that deliver significant business value. Prior to BlackLocus, she led the Data Science team at Bazaarvoice helping the world’s largest brands and retailers improve their online experience and drive revenue by providing actionable insights from over 1B monthly consumers’ voice and shopping behavior data. Sandy received her undergraduate and master’s degrees in mathematics & Statistics from the University of Texas at San Antonio. She has over 25 years of experience in software development, consulting and digital marketing.

    Outside of work, Sandy spends her time watching movies (all the movies), traveling with her family and spoiling her Australian Shepherd Ralph.

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    Ray Holder

    Senior Technical Lead

    Ray has been writing code and hacking on embedded hardware devices for over a decade. He’s delivered high performance search solutions, continuous integration, content management, data normalization, and development platform tooling to a variety of companies including a health and wellness solutions provider, a top-tier video game publisher, a prominent public television broadcasting corporation, one of the world’s largest oncology care entities, and a Fortune 500 retailer.

    Ray attended Baylor University for his BS and MS in Computer Science. When he’s not building flying robot prototypes or Tesla coils, he’s probably releasing Open Source goodies, so check out his GitHub page over at github.com/rholder.

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    Megan Galloway

    Technical Lead and Senior Word Wizard

    Megan likes playing with words just as much as playing with code. She’s currently working on her MS in Computational Linguistics, because in a past life she wrote credit card software for a major bank and got really, really bored. When she’s not trying to take over the world, Megan likes playing tabletop RPGs and bass guitar.

    "Contrariwise, if it was so, it might be; and if it were so, it would be; but as it isn't, it ain't. That's logic." - Lewis Carroll
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    Li (Emma) Zhang

    Machine Learning Scientist

    Emma has developed open-source academic software for robot simulation and learned the magic of machine learning from controlling robots to perform grasping. She comes to BlackLocus to embrace the opportunity of writing “intelligent” software to solve real-world business problems. She received her undergraduate and master degrees from Northwestern Polytechnical University in China and earned her PhD degree in Computer Science from Rensselaer Polytechnic Institute, Troy, NY.

    Knowledge-acquiring and problem-solving have been her important sources of fun in everyday life. When not exercising the brain, Emma enjoys hiking, kayaking in Zilker Park and snorkeling with sea turtles during vacation, or just having fun with her cat.

    "The mind that opens to a new idea never returns to its original size." - Albert Einstein
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    Brent Knight

    Senior Software Engineer

    Brent spent 15 years at Apple, writing low-level system software. If you have a Mac or an iPhone, you’re running some of his code. Joining Apple was his escape route from Cornell’s Computer Science PhD program. Although he didn’t get a degree there, he does have a BSc in Computer Science from the University of Alberta, and an MSc in Computer Science from the University of Victoria. He likes clever solutions and would someday like to work smarter rather than harder.

    In his spare time, Brent is trying to complete a double-major degree in Medicine and Russian Nuclear Submarines from Wikipedia. This is taking longer than expected. But with 3 kids there is never a dull moment!

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    Karlie Verkest

    Engineering Manager

    Karlie loves to code. She gets an endorphin high from writing beautiful code for software that meets a human need. What else is so mentally stimulating, creatively satisfying and instantly gratifying? With the myriad of electronic devices in a world of ubiquitous computing, she thinks it is now more important than ever to consider both the human and the hardware as critical parts of a system and optimize accordingly. The result should be a fast, reliable, simple and enjoyable product that solves the right problem. To that end, she enjoys front-end development as well as designing APIs and backend systems. Internationalization (or should that be internationalisation?) is one of her recent interests.

    When she’s not working or coding for fun, she’s either hanging out with the objectively cutest son the planet has ever accommodated or practicing belly dance.

    "It's not worth doing something unless you were doing something that someone, somewhere, would much rather you weren't doing." - Terry Pratchett
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    Shela Xu

    UX and Product Design Manager

    Shela has a passion for solving problems through design and an eagerness to make people’s lives easier. She loves all facets of design, whether it’s brainstorming with pen and paper, getting deep into the mind of a user, or whipping up HTML/CSS prototypes on the fly. Prior to working at BlackLocus, Shela had been writing HTML/CSS for over 10 years in some capacity, running her own online zine at 14.

    Outside of work you can find Shela at a music festival, trying a new restaurant, enjoying a bourbon cocktail, or making dessert… often with more bourbon.

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    Jordan Rule

    Senior Software Engineer

    Jordan spent years architecting risk management systems after receiving a bachelors in Computer Science from Rice University and a masters in Financial Mathematics from the University of Chicago. With encouragement to think even bigger, he has recently been engineering services with applications to data science and distributed systems. Jordan enjoys developing software that is fun to demonstrate and simple to explain.

    In his free time he is probably either looking for excuses to sample new foods or trying to keep up with the latest in independent music.

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    Mario Blanco

    Senior Software Engineer

    Mario was born and raised in San Jose, Costa Rica. After high school in Costa Rica, he moved to Des Moines, IA, to live with his sisters. While in Iowa, he taught himself English, earned an internship at Pioneer HiBred, a DuPont company and graduated from Iowa State University with a BS in Management Information Systems. His internship and studies at ISU lead him to love all things UI/UX. Mario moved to Austin in 2006 to further his career at IBM and then Vignette. He is a skilled software engineer and thrives in BlackLocus’ collaborative team environment.

    When Mario is not working, he enjoys playing with his two young girls and cooking delicious food for the family. And if there’s time after all that, you will find him on the golf course or soccer field.

    "If you really want to make a friend, go to someone's house and eat with them... the people who give you their food give you their heart." - Cesar Chavez
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    Karen Lewis

    Software Engineer

    Karen is a determined individual who took a non-traditional path into software engineering. While working in the hospitality industry as a reservations coordinator, she wondered if her innate ability to solve puzzles and the fun she had building a computer would serve her in a career where she thought she would excel. She had the opportunity to study CS fundamentals on her own while living in Japan during 2013-2014, and after completing MakerSquare, an intense, immersive software engineering program, she emerged as a full stack JavaScript butterfly -er- developer.

    She can talk for a while about Japan, Myst, and James Bond theme songs.

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    Tako Vermeulen

    Business Intelligence Analyst

    Data, prices and cookies: things Tako dreams about.

    After getting his MS in Economics in the Netherlands, he has worked for many years as a senior economist at the Dutch Competition Authority. He then decided to move to Austin, TX, with his wife to start a cookie company (stroopwafels!) and work for BlackLocus. He has always combined rigorous data analyses with critical economic thinking to make the best decision and make our customers happy!

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    Alan An

    Product Manager

    In Houston, Texas, born and raised, playing with computers is where Alan spent most of his days. He moved to Austin in 2008 to pursue a EE degree from the University of Texas where he fell in love with the city. Alan started his career at a little company called Bazaarvoice before joining BlackLocus to tackle bigger and more complex problems.

    When not at work, you can find Alan traveling around the world, trying out the latest restaurants and cocktail bars, or at a Longhorn football game.

    "Stay far from timid, only make moves when your heart’s in it, and live the phrase ‘sky’s the limit.'" - Biggie Smalls
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    Wang Rao

    Software Engineer

    Wang was born and raised in China and graduated from college in Chinese Literature and Marketing Communication. She later became a big fan of programming and completed her Bachelor’s degree in Computer Science in only 2.5 years at the University of Texas at Austin. Wang and her (fellow Longhorn) husband made Austin their second hometown.

    Outside of work, Wang enjoys playing piano and cello, traveling, and doing everything with her cat, Summer. She has traveled to many places around the world, though her favorite was her 2016 African safari trip to Maasai Mara National Reserve in Kenya. The experience of falling asleep around hippos snoring is amazing! She hopes she can return to this nature of wildlife again in future!

    "Surrounding yourself with people who inspire you is as important as being talented or working hard."
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    Xingyu Pan

    Senior Data Scientist

    Xingyu holds a graduate degree of Statistics and a PhD in Education and Psychology from University of Michigan. She came to BlackLocus after years of building computer models for human cognition (or their cognitive biases). She believes that a well-formed problem ranks higher on importance than any solution. Although she acknowledges that coming up a solution is more enjoyable than forming the problem.

    Outside work, Xingyu is an outdoor fanatic and a dance enthusiast. She also enjoys running, playing fetch, or doing anything with her dog.

    "My colleagues, they study artificial intelligence; me, I study natural stupidity." - Amos Tversky
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    Miles Drew

    Senior Manager Business Intelligence

    Miles grew up in the Atlanta area without much issue. He pushes to deliver material solutions that improve decision modeling. He graduated from the College of Charleston with a BS in Economics, and was somehow able to convince his future wife to move back home (like literally in the house Miles grew up in) after school. He has spent time in the financial, medical, and retail industries, where he discovered his love for predictive analytics and crashing Office applications.

    His spare time is spent with his family, music, and movies. When he isn’t trying to vacuum all information from the old books on his shelves, he’s probably got a metal album cranked up to 11.

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    Alexandra Hubbard

    Lead Quality Assurance Engineer

    Alex has not yet figured out what she wants to do with her life but every day she finds ways to make it more interesting. She spent many years working in the fields of biochemistry and biotechnology before trading in her lab coat for a computer and start-up life. When she’s not learning all the things that tech has to offer, you can find her standing on her head in yoga class, searching for the best curry in Austin and traveling the world.

    “Wear sunscreen.” - Mary Schmich
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    Juba Borgohain

    Senior Software Engineer

    Juba is in Austin because he doesn’t want to be boring anymore. He was previously working on a digital interviewing platform. He likes to spend time with his family.

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    Crandall Chow

    Senior Software Engineer

    Born and raised in Honolulu, Crandall eventually left the sunny islands for rainy Seattle and earned a BS in Electrical Engineering at the University of Washington. He has since collected over 25 years’ worth of good experience (and a few bad habits) from his professional gigs in Rochester (Minnesota), Boston, and Austin. His pursuit of clever solutions and intuitive designs keeps him interested in both server-side and front-end projects. When it comes to “holy wars”, Crandall’s on Team Emacs, tabs, Playstation, HP RPN, matte screens, clicky keyboards, and no designated hitter.

    In his free time, you can often find Crandall on a bike, tinkering with a bike, or rooting for various college and pro sports teams.

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    Richard Goodly

    Business Intelligence Analyst

    After graduating from Indiana University with a Dual BS in Criminology & Communications, Richard lived in Indianapolis working at a Corn Factory. On a whim, Richard made the move to Austin in late-2015. While sleeping on a couch and working as a barista at a local coffee shop, he decided to make a career move and take one of the many Computer Science Bootcamps offered in town. He’s been applying his data superpowers at BlackLocus ever since.

    When he’s not knee-deep in data, Richard is occupying his time with video games, movies, writing, music and general arts and crafts.

    "Give out some love and you'll find peace sublime." - Marvin Gaye
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    Jeff Breitenstein

    Senior Product Manager

    Jeff grew up in the foothills of the Adirondack mountains before graduating from Penn State and moving to Seattle with his husband. There, he tirelessly restored a 1917 bungalow and spent over a decade at Amazon.com working in a variety of roles, from web design and product management to buying and supply chain. After 22 years, and finally admitting that Seattle is really (really) rainy, they moved to Austin where Jeff continued working in tech at Bazaarvoice, BigCommerce – and now, to continue the alliteration, BlackLocus. An admitted ecommerce geek, when not wrangling GitHub tickets Jeff can be found in the garden honing his skills as an aspiring nurseryman, relishing new restaurants, and delighting in well-crafted puns.

    "Find something you're passionate about and keep tremendously interested in it." - Julia Child
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    Megan Ducote

    Technical Operations Manager

    Megan made the move to Austin, TX, in 2006 to attend school at the University of Texas, where she graduated with a degree in Management Information Systems and discovered her passion for finding creative solutions to new problems through tech. She fell in love with the city and has continued working in the Austin tech scene since.

    Always ready for a new adventure, Megan strives to travel the world as much as possible. When not exploring new countries, she can be found spending time outdoors with her dog, Stella, enjoying a glass of wine with friends, or trying out that latest new restaurant in Austin.

    "Today me will live in the moment unless it’s unpleasant in which case me will eat a cookie" - Cookie Monster
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    Karin Peterson

    Senior Business Intelligence Analyst

    Karin hails from the Windy City, where she developed a passion for data while huddled in front of her computer avoiding Chicago winters. Prior to joining BlackLocus, she earned an MS in Economics and Policy Analysis from DePaul University and worked in consulting for five years. Outside of work, you can typically find her at a local park with her dog or devouring a breakfast taco.

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    Lauren Chen

    Senior Product Manager

    Lauren, bringing in-depth experience as a technical consultant, appreciates great product design and architecture. Working as a team with a common goal to deliver true value to the user is where she does her happy dance though. She graduated from the University of Texas with a degree in Zoology. Her love for animals persists to this day as she volunteers on the behavior team for APA!, training pooches to become Canine Good Citizens. Any time she has left goes to hanging with her hubby and two fur babies, as well as volleyball and being a fan of college sports, especially Texas. HOOK ‘EM!

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    Sarah Cox

    Manager, Business Operations

    Sarah has been connecting people and getting things done in the Austin tech startup scene since 2007. A coworking and agency veteran, she’s passionate about building great places to work and making order out of chaos. She digs operational excellence and fostering healthy working communities. In her spare time, she enjoys trivia, board games, personal finance, and bowling.

    "All the things!" - Allie Brosh
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    Nicole Holm

    Senior Software Engineer

    Nicole graduated from MIT in 2011 with a BS in Computer Science and Electrical Engineering. She spent 6 years in cybersecurity catching bad guys with data before joining BlackLocus. She is passionate about problem solving – big problems, new problems, weird problems, really anything where she gets a chance to use creativity, math, engineering, denial, anger, bargaining…

    Outside of work you can find Nicole running around lakes, snowboarding, playing piano, reading, playing with her spazzy cats, and traveling.

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    Paul Cronin

    Lead Data Scientist

    Paul was raised on chicken wings in Buffalo, NY, but has spent most of this decade in Austin. He is a graduate of Penn State and has MS degrees in economics and operations research from the University at Buffalo. He is also completing his PhD in Information, Risk, and Operations Management at the University of Texas at Austin. He enjoys using quantitative techniques to solve challenging problems and has worked in a number of industries including retail, healthcare, banking, and government.

    Paul spends his spare time with his wife and their crazy golden doodle, cooking, trying new restaurants in town, and attempting to golf.

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    Tian Lan

    Senior Data Scientist

    With strong interests in numbers and mathematical models, Tian joined the statistics program at University of Texas at Austin and finished his Master’s degree in 2013. Before joining BlackLocus, he spent four years building pricing models for B2B clients to provide pricing guidance during negotiation cycles. Tian believes that it is the data scientist’s duty to excavate useful information from vast amounts of data to help people make wise decisions.

    Outside of work, Tian enjoys spending time with his family and his 90-lb chocolate Labrador. Tian also enjoys sports, food, traveling and landscape photography. Some of his photos are posted on https://500px.com/tianlan.

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    Bahadir Aral

    Principal Data Scientist

    Bahadir has been helping his customers to solve business problems in pricing, revenue management, optimization, simulation, inventory management, forecasting, machine learning and many other advanced analytics areas since 2007. He is customer-focused and truly believes “the better answers to today’s problems are better than the best answers to yesterday’s problems”. He follows developments in technology closely to understand how he can use it to help his clients and coworkers to be more productive. He enjoys reading and exercising.

    He holds a Ph.D. in Industrial and Systems Engineering from Texas A&M University. He worked at Zilliant Inc. and SAS Institute Inc. before joining BlackLocus.

    "Develop success from failures. Discouragement and failure are two of the surest stepping stones to success." - Dale Carnegie
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    Jake Westfall

    Data Scientist

    Jake is a former quantitative psychologist who left academia for greener pastures in 2017. He’s a big stats geek who can often be found hanging out on statistics web forums or tweeting about cool new R or Python packages. He’s particularly interested in mixed effects models and optimal experimental design. He’s also a teetotal vegan cyclist who likes climbing on rocks.

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    Tyler Sammann

    Software Engineer

    Tyler graduated from RPI with a Master’s in Computer Science, despite starting out as an Electronic Arts major with a focus in music. Many of those college years were spent trying to squeeze music, computer graphics, and programming together into wacky art projects. Afterwards, he moved to Austin and found a job as a full-stack software engineer. He worked on a wide array of projects and tools that help small businesses with their online marketing and reputation.

    When he’s not noodling around on a computer, he’s probably cooking with his wife, playing guitar in his prog metal band, or thinking about what kind of beer he wants to brew next (while drinking a beer… for inspiration).

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    Ryan Conklin

    Data Scientist

    After earning his BBA in Operations and Technology Management at the University of Wisconsin, Ryan started his career in the operations and supply chain field with leading manufacturers, 3M and DuPont. He realized that with relevant data and the power of computation, businesses can make informed decisions more quickly and scientifically. After all, humans cannot processes 100 million rows of data, but a computer can! He finds developing the problem and data structure in order to formulate effective solutions to be the most exciting part about data science. He believes that engaging with relevant and diverse stakeholders and sources leads to significantly better solutions. To challenge himself to master the analytics stack more effectively, Ryan joined the MS in Business Analytics program at UT and BlackLocus after graduation.

    Outside of work, you can find him trying a bouldering route, skiing, practicing his handles and 3 point shooting on the basketball court, or traveling to a new city to experience new foods, cultures, nature, and nightlife. He also enjoys reading about history, politics, economics, and fiction.

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    Elisse Jean-Pierre

    Associate Product Manager

    Elisse Jean-Pierre began her career in sales and marketing strategy, but discovered her passion for driving product strategy when she took on product management tasks for a sales product that lacked a product manager. Since then, she’s been on a mission to understand user and business problems to build products that solve them. She studied Business with a concentration in Marketing Analytics and Information Systems Management at Emory University.

    When she’s not building products at BlackLocus, you can find her dancing Samba, volunteering with underserved communities, or trying to recreate something she found on Pinterest.

    “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou
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    Theresa White

    Operations Coordinator

    After earning a BA in Communication Studies from The University of Texas at San Antonio, Theresa started her operations career in tech at Capital Factory and then Honeywell. Theresa feels most fulfilled supporting a team of talented designers, developers, and creatives working on projects that inspire them. She also enjoys taking care of a beautiful office and making sure the space functions properly to suit the needs of the people in it.

    An Austin born native, she loves spending time downtown and trying new things in this ever changing landscape. On the weekend you can find her out at Zilker Park Hula Hooping, at Sephora buying makeup, or cuddling with her cats watching Netflix.

    "As you grow older, you will discover that you have two hands, one for helping yourself, the other for helping others." - Audrey Hepburn
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    Sean Villars

    Software Engineer

    Sean is originally from Houston, TX. In 2010 he moved to Austin to attend The University of Texas and never went back! He received a BS in Computer Science in 2015 and worked at Turnitin before accepting a position with BlackLocus. In his spare time he enjoys hanging out with his wife and otterhound, skateboarding, and playing video games.

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    Xi Wang

    Software Engineer

    Xi graduated from Xi’an Jiaotong University with a degree in Computer Science and then completed her masters at University of Virginia in the same field. She moved south soon after and is now a self-declared Austinite for life.

    Aside from building clever software and solving issues, she enjoys contemplating great scientific and philosophical questions while reading on a Sunday afternoon. If the weather outside is terrific, you might even catch her biking on the trails!

    "No computer has been designed that is ever aware of what it’s doing; but most of the time, we aren’t either." - Marvin Minsky
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    Muriel Grobler

    Data Scientist

    Muriel is a real world citizen: she was born and raised in South Africa, studied and worked in the Netherlands and now calls Austin home. With a background and industrial experience in chemical engineering she understands the importance of clear communication and proper stakeholder management at large organizations. When not working, you can find her tinkering around with a pet project or exploring Austin.

    Muriel holds a master’s and professional doctorate degrees in Chemical Engineering and is co-founder of Days of Code.

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    Will Schievelbein

    Data Scientist

    Will was an imaginative kid raised in Houston and wanted to be a wizard when he grew up. His dreams were crushed by the laws of physics, so he pursued the closest thing: a job in data science. He particularly likes sooth-saying with forecasting models or crystal balls of clairvoyance should he ever find one.

    Prior to BlackLocus, Will implemented revenue management software from PROS for both airlines and car rentals. He focused on innovation projects, and learned the theory and practicality of forecasting and optimization in business operations.

    Outside of work, Will journals his thoughts in a well-worn Moleskine notebook complete with sketches that probably resemble those made by a child. Will practices yoga and enjoys thinking over combinations on a chess board. His favorite book is The Goldfinch: he read it three times.

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    Joel Rosinbum

    Senior Software Engineer

    Joel graduated from the University of Portland in 2004 with a Degree in Computer Science and Math. in 2012 he moved from the Northwest to Austin, TX to continue his software engineering career and be able to train outside year round. One of Joel’s favorite things is to find simple solutions to hard problems.

    When not at the office Joel is probably out training in his quest to represent the US at the 2020 Paralympic Games in Tokyo in the sport of paratriathlon.

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    Marc Gfeller

    Senior Software Engineer

    Marc graduated from the University Of Texas at Austin in 1995 with a BS in Computer Science.

    Since then he has been designing and developing scalable software solutions in diverse industries such as aerospace, accounting, telecommunications, finance, and online marketing.

    Outside the office, when not chasing his three kids around, Marc enjoys traveling, listening to music, and playing guitar.

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    Tim Trentham

    Engineering Manager

    Tim likes solving problems whether that means debugging code or helping teams get incrementally better at delivering software. Since receiving an MA in Experimental Psychology and getting into software via market research, he has worked in Austin for various industries including health care, event planning, mobile asset management and the venture that many who’ve been coding for this long have tried, a .com startup.

    Outside of work, he spends most of his time with his wife and three kids. He’d like to spend more time on his bike and maybe one day he’ll start playing drums again instead of his steering wheel.

    "Never underestimate how much assistance, how much satisfaction, how much comfort, how much soul and transcendence there might be in a well-made taco and a cold bottle of beer." - Tom Robbins
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    Travis Bordovsky

    Software Engineer

    Travis earned a B.S. in Engineering Technology from Texas A&M in 2016 and accidentally wound up in software soon after. He can turn any amount of caffeine into some amount of legible code and a breezy disposition.

    Outside of work, Travis enjoys long walks on the beach, short walks to the fridge, chili-cheese takoyaki, and golden retrievers. He frequents Lake Travis, Lucy’s Fried Chicken, Soccerzone Lakeline, and Lord of the Rings trivia events the world over, but mostly he just naps a lot.

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    Michael Plunkett

    Software Engineer

    Michael enjoys working with complex systems and solving problems that help to make life easier for other people. He was able to pursue these interests after getting a BSc in Microbiology from the University of Texas at Austin and MA in Biology from the University of North Texas while working in a computational genomics laboratory. Since graduating he has worked at BNSF Railways on operations applications and Upswing on software to help make college education a more equitable experience.

    Outside of work you can find Michael running around Lady Bird Lake, at the closest place with a squat rack, or backpacking around whichever national park that has most recently caught his eye. He also enjoys reading about science, history, fiction, culture, and what the intersection of all those fields say about society as a whole.

    "If a man is called to be a street sweeper, he should sweep streets even as a Michelangelo painted, or Beethoven composed music or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, 'Here lived a great street sweeper who did his job well.' " - Martin Luther King, Jr.
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    Anirudh Srinath

    Business Support Analyst

    After stumbling on a House of Cards Netflix study and inspired by movies like Moneyball, Anirudh understands the power of data and the value it brings to a business. To challenge himself to move out of his comfort zone, he came to the US a couple of years back to do his master’s in Information Systems. He also interned with the Dallas Cowboys during his final semester which paved the way for him to work at BlackLocus. While he learned a lot with the Cowboys, he sadly did not get any Cowboys Merchandise for free.

    When he’s not working, Anirudh is watching sports, reading books and trying to audition as a batsman for some teams in the Austin Cricket League.

    "Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn't matter whether you're the lion or a gazelle - when the sun comes up, you'd better be running." - Christopher McDougall
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    Mara Altman

    Associate Product Manager

    Mara moved to Texas from Florida in 2015. An alum of the University of Florida with a bachelor’s degree in Linguistics, she studied Spanish and Arabic in college and these days she’s teaching herself American Sign Language.

    Mara is a big fan of sunshine, turmeric tea, and weighted blankets. Outside of work you can find her at the gym (reluctantly), or at home (enthusiastically) cooking up some plant-based meals.

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    Mallory Hill

    User Experience Designer

    Uncertain of how to combine a love of the arts and the analytical into a career, Mallory graduated with her BHA in Arts & Technology from UTD. Initially dabbling in animation, web design and film, she finally decided to pursue a career in User Experience Research & Design in 2015 and went on to earn her MS in Information Studies from UT.

    Mallory believes that, at its simplest, UX is a way of figuring out how the world works and making it better – it perfectly combines art and analytics to facilitate the solving of difficult problems with imaginative solutions.

    In her free time, Mallory is taking care of her four pets, reading, streaming sci-fi, horror & action shows/movies, and attending art events around Austin.

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